If posting more was the answer, every small business would be smashing it on social media by now. But that’s not what I see. I see business owners showing up consistently, doing “all the right things”, and still wondering why the enquiries haven’t changed. More posts. More platforms. More effort. Same results. The problem isn’t […]
Below are the biggest shifts set to shake up social next year – and what they could mean for your brand…
Just back from Social Media Week and my head is buzzing.
So many great and inspiring talks from the industry top bods and brands – it really brought home how important and mainstream social has become. Just a few years ago, social was thought of as a separate entity – one or two young people with a Facebook account, parked in a cupboard doing their own thing. Now, most marketing teams have social integrated within their teams. Currently, there are 1.5 million jobs in the world related to social! Read more
According to JD Power, an estimated 67% of consumers now tap networks like Twitter and Facebook for customer service. These are a new breed of customer, enabled by technology, posting both positive and negative reviews in public forums, on blogs and Facebook and Twitter for all to see including your current or potential customers!
The first thing that struck me when I started running Social Media campaigns is that there is no quick fix. There are a zillion tools available that can help you streamline your campaign but with 500 million tweets sent each day (6,000 Tweets every second¹) getting noticed is tough and you need to work hard to cut through the noise.
