Nobody wants to see your products Except plenty of people do. One Insta post sent me down a research rabbit hole about products, personality and what actually earns attention on Instagram. On Sunday morning Jo, who runs the gorgeous homeware brand @sosouk, posted a ten-slide carousel that managed to press almost every small-business Instagram bruise […]
Schema markup. Metadata optimisation. Answer block formatting. AI visibility frameworks. Anyone else feeling slightly overwhelmed? Because apparently, if we’re not restructuring our content for AI discovery, we’re about to disappear from the internet entirely. Deep breath. Let’s start with why this conversation is happening.
If posting more was the answer, every small business would be smashing it on social media by now. But that’s not what I see. I see business owners showing up consistently, doing “all the right things”, and still wondering why the enquiries haven’t changed. More posts. More platforms. More effort. Same results. The problem isn’t […]
Below are the biggest shifts set to shake up social next year – and what they could mean for your brand…
No one cares about your follower count – and that’s a good thing If you’ve ever obsessed over your follower count, you’re not alone. I mean, it’s always been a bit of a popularity contest hasn’t it? And for a long time, they mattered. They made your business look credible. Opened doors with brand partners. […]
Social isn’t just a marketing tool – it’s a business intelligence engine Let’s be honest, most businesses still treat social media like a digital noticeboard. Post the latest offer. Share a nice photo. Maybe chuck in a behind-the-scenes Reel if there’s time. And sure, that kind of content has its place. But the businesses that […]
Your Instagram content just became Google-friendly – here’s what to do about it Remember when Instagram was just a scrolling feed of pretty pictures? Those days are gone. From July 2025, Google is now indexing Instagram content. That means your posts, Reels, bios, and even Highlights could start appearing in Google search results.
The Social Media Out of Office Checklist: How to Keep Your Content Working While You’re on Holiday You’ve been working flat out. You’ve booked the trip. You’ve earned the break. But… your socials still need to show up even if you’re switching off. Whether you’re heading off for a proper holiday or just need to […]
The overwhelm is real. Social media can feel like a full-time job – because, well, it often is. If you’re a business owner trying to juggle marketing, sales, operations (and a life), it’s no wonder you’re considering getting support. But how much support? And what kind?