How to Build a Social Media Strategy

The first thing that struck me when I started running Social Media campaigns is that there is no quick fix. There are a zillion tools available that can help you streamline your campaign but with 500 million tweets sent each day (6,000 Tweets every second¹) getting noticed is tough and you need to work hard to cut through the noise.

Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded². This means a huge number of engaged and active users, but also a hell of a lot of information competing for their attention, so quality and strategy matter.

But no matter how good the quality of your content (and that it is very important) – it’s no good going to the trouble of creating and sharing it if it’s only being seen by a handful of people.

Gone are the days when your Facebook audience would see your every post – new algorithms introduced in 2012 mean Facebook filter the news feed in an attempt to show the most relevant posts. The decline in organic reach for Facebook Pages means you have to be more savvy in what you create and how you put your message across – remember, users don’t like being sold to!

People tend to forget that social media is just that, “social” and about building relationships. And guess what? It takes time to nurture relationships, build trust and build the right audience.

Oh and one more thing – trial and error. Don’t worry about making mistakes – not every tactic will work and you don’t know until you try right? I know this from experience – what might work for one client, might not work for another. There is no one-size-fits all strategy but consistency is key.

Having a structured social media marketing plan with short, medium or long-term goals is the only way to take your marketing forward. Build a strong strategy that takes into account what you are trying to achieve with logical steps on how to get there. Make sure you know who are your customers and what are your competitors doing!

Start your social media campaign with a plan. Download my FREE Social Media Checklist and discover the best social media strategy for your business.

¹Source: Brandwatch
²Source: The Social Skinny

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