The Route To Success On Social: Content Is King But Context Is Queen

Just back from Social Media Week and my head is buzzing.

So many great and inspiring talks from the industry top bods and brands – it really brought home how important and mainstream social has become. Just a few years ago, social was thought of as a separate entity – one or two young people with a Facebook account, parked in a cupboard doing their own thing. Now, most marketing teams have social integrated within their teams. Currently, there are 1.5 million jobs in the world related to social! Read more