Nobody wants to see your products Except plenty of people do. One Insta post sent me down a research rabbit hole about products, personality and what actually earns attention on Instagram. On Sunday morning Jo, who runs the gorgeous homeware brand @sosouk, posted a ten-slide carousel that managed to press almost every small-business Instagram bruise […]
Schema markup. Metadata optimisation. Answer block formatting. AI visibility frameworks. Anyone else feeling slightly overwhelmed? Because apparently, if we’re not restructuring our content for AI discovery, we’re about to disappear from the internet entirely. Deep breath. Let’s start with why this conversation is happening.
If posting more was the answer, every small business would be smashing it on social media by now. But that’s not what I see. I see business owners showing up consistently, doing “all the right things”, and still wondering why the enquiries haven’t changed. More posts. More platforms. More effort. Same results. The problem isn’t […]