Services /

Social Media Marketing
for Events & Festivals

From product launches to multi-day festivals, big or small, we turn events into experiences people talk about – before, during, and after. 

Specialist support for event-based marketing – from build-up buzz to on-the-ground coverage.

We’ve supported everything from heritage festivals and charity fairs to digital weekends and book launches. Whether it’s a one-day launch or a multi-day experience, we’ll help create anticipation, drive attendance, and keep the conversation going.

Get people excited and engaged and they’ll be desperate to get to your event, and actively share their experiences and memories while they are there.

Having run many social media campaigns for a variety of events, we use our expertise and experience to offer end-to-end, full planning and management.

“Sarah Ewen is superb.  She has created a highly imaginative and effective social media campaign for the Chalke Valley History Festival and from a standing start has built for us an incredible following and brand, which has helped us to grow our festival enormously.

Creative, efficient and a joy to work with, I would recommend her work to anyone.”

“Our annual Christmas shopping event has been going for over 30 years but had very little presence on social media and no cohesive branding until Sarah at Utterly Social took over and completely transformed us. We now have a fresh new look, a growing following on Instagram, Facebook and Twitter and a great buzz about our event, months before it begins. We have had excellent feedback from our customers and stallholders, many saying the reason they chose to come to our event over others, was our exciting and inspiring social media presence. Her marketing advice has been invaluable and she has been a pleasure to work with.”

“Working on a tight timeline Sarah was able to quickly get on top of a complex project providing all the support and coordination of the social media for a number of different partners, whilst also managing the main accounts. The impact of the campaign from a standing start was fantastic and Sarah’s planning, production of strong and easily shareable assets for partners, alongside her strong work ethic, built and maintained momentum to the end of the event and beyond. It’s been a pleasure working with her.”

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Pre Event 

  • Social media strategy and channel selection
  • Content calendar creation and promotional countdowns
  • Influencer engagement and partnership coordination
  • Competitions, giveaways, and ticket promotions
  • Platform setup and optimisation

Live at the Event 

  • Team coordination
  • Real-time posting
  • On-the-ground visuals, short-form video, and quotes
  • Social media monitoring, engagement, and customer care
  • UGC sharing and interaction

Post Event

  • Highlight reels and top content roundups
  • Review and testimonial capture
  • Engagement follow-up and brand sentiment monitoring
  • Planning support for the next event