Any social media campaign must start with a clear strategy that takes into account your business objectives and priorities.

Do you want more traffic to your website, grow your audience, increase sales? Are you looking to increase awareness around a particular event or build customer loyalty and increase retention?

Once you have clarified your business goals and have a clear set of objectives you can look at how you are going to achieve them.

For an easy step by step guide, download the checklist for creating a comprehensive social media strategy.

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