• Moulding The Builder

Moulding the Builder is one of the South West’s most respected family-owned building firms, with over 225 years of heritage. Based in Wiltshire, they are renowned for their exceptional craftsmanship and meticulous attention to detail across new builds, restoration, landscaping, and heritage property maintenance. With a prestigious client base and a reputation for discretion, Moulding’s brand is built on trust, tradition, and excellence.

Recognising the need to modernise their digital presence while protecting their legacy, the Managing Director turned to Utterly Social to develop and manage a professional social media presence. The brief: increase visibility among the right audiences while maintaining the understated elegance that defines their brand.

Challenges

  • Low digital visibility: Despite a long-standing reputation offline, Moulding’s social media presence was minimal, limiting their exposure to new clients and partners.
  • Reputation management: The nature of their work with high-net-worth individuals and heritage properties demanded extreme sensitivity around content sharing, client privacy, and brand tone.
  • Lack of internal resource: As a small team focused on delivering exceptional projects, Moulding needed a trusted partner to handle day-to-day content creation, scheduling, and community management.
  • Need for brand awareness: The goal wasn’t volume – it was attracting the right kind of attention from architects, designers, and discerning homeowners across the South West and beyond.

Solution

Utterly Social works closely with Moulding’s leadership team to create a tailored content strategy that balanced visibility with discretion. Our approach included:

  • Instagram-led visual storytelling: We initially focused on Instagram as the primary platform to showcase the craftsmanship and scale of Moulding’s work. Posts highlighted completed projects, intricate stonework, elegant interiors, and behind-the-scenes glimpses – always curated to respect privacy and reinforce brand quality.
  • Two-account strategy: We developed and manage two complementary Instagram accounts:
    • @mouldingthebuilder for polished, professional project showcases – now organically grown to over 10,000 followers.
    • @thecountryhousebuilder for more behind-the-scenes, storytelling-rich content from live sites and craftsmen at work.
  • Platform expansion: In addition to Instagram, we also manage Moulding’s presence across Facebook, X (Twitter), and LinkedIn, ensuring consistent cross-platform messaging.
  • LinkedIn growth: We built the Moulding LinkedIn page from the ground up – growing from 0 to over 1.7k engaged followers, including architects, heritage professionals, and potential collaborators. This channel has become a key space for professional storytelling and industry engagement.
  • Content creation:From site photography and video to captions and scheduling, we handle content creation end to end, ensuring every post aligns with the brand’s tone and visual aesthetic.
  • Influencer collaboration:We have identified and partnered with respected voices within the industry to help amplify Moulding’s projects and craftsmanship, all in line with their premium positioning and privacy-first ethos.
  • Strategic planning:We maintain a content calendar with seasonal themes and proactive planning around project milestones, company news, and relevant industry moments.
  • Community building:We actively engage with architects, suppliers, and industry professionals to raise Moulding’s profile within relevant circles – building quality over quantity in their online following.
  • Analytics & insights:Regular reporting ensures the strategy evolves with audience response, highlighting top-performing content types and engagement opportunities.

“Sarah @ Utterly Social has opened our eyes to the brave new world of social media and the opportunities it can create in achieving the right kind of brand exposure and enhancement. Without Sarah’s help, we would undoubtedly still be rooted in the dark ages with little SM presence.

I would recommend any business with ambition to establish and grow, to contact Utterly Social and explore the many platforms available.”
~ Tim Moulding, Managing Director, Moulding the Builder

Solutions:

  • SOCIAL MEDIA STRATEGY & PLANNING
  • CONTENT CREATION
  • CONTENT PUBLISHING
  • SOCIAL MEDIA MANAGEMENT (INSTAGRAM, FACEBOOK, X, LINKEDIN)
  • PHOTOGRAPHY & VIDEO
  • INFLUENCER COLLABORATION
  • COMMUNITY ENGAGEMENT
  • AUDIENCE GROWTH
  • ANALYTICS & REPORTING

Results

  • Audience growth: Organically built a loyal, engaged following of architects, suppliers, craftspeople, and clients.
  • Brand awareness: Moulding’s online presence now mirrors the prestige of their offline reputation, with their content regularly reshared by architects, trade partners, and luxury property communities.
  • Enquiries & connections: Social media has become a valuable touchpoint for introductions to new clients, collaborators, and even potential team members.
  • Content-led confidence: With a reliable, high-quality stream of posts, Moulding’s leadership team gained confidence in their digital footprint and now proudly share their story with the world – on their own terms.
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