Kate Chaytor-Norris is a registered nutritional therapist who self-published her debut book in May 2020: “I Wish My Doctor Had Told Me This: There Is More To Our Healing Than Medication.” With a powerful message to share and an important launch milestone approaching, Kate needed to quickly build visibility online ahead of her book release.

With limited experience in social media, Kate turned to Utterly Social to guide her through the process and deliver a results-driven campaign that would establish her online presence and support the success of her book.

Challenges

  • Low online visibility: Kate had a small digital footprint and needed to raise awareness quickly ahead of the launch.
  • New to social media: As a self-confessed social media novice, Kate needed education as well as execution.
  • Time-limited campaign: The project ran for just three months, requiring fast traction and sustained visibility during a crucial promotional period.
  • Book launch pressure: The campaign had to build both personal brand awareness and support a major milestone – the launch of a first-time book.

Solution

Utterly Social delivered a focused, three-month strategy to raise Kate’s profile and connect her with a relevant, engaged audience.

  • Strategy & planning: Created a clear, time-sensitive roadmap aligned to the book launch, with weekly priorities and themed content.
  • Content creation: Developed engaging, educational posts to reflect Kate’s expertise and book messaging – including quote graphics, wellness tips, behind-the-scenes updates, and book previews.
  • Platform management:  Managed content across Facebook and Instagram, optimising profiles, timing and formats for maximum reach.
  • Audience building: Identified and targeted ideal followers including wellness advocates, health-conscious readers, and professionals in the holistic health space.
  • Community engagement: Responded to comments and DMs, and built buzz through consistent storytelling and conversation.
  • Analytics & insights: Provided regular updates to measure growth, engagement, and content performance.

“Sarah did an amazing job for me in taking a complete novice and guiding me through the world of social media. Her knowledge about how that world works and how to get the best out of your posts is second to none. She is also extremely lovely to work with. I wouldn’t hesitate for a second to recommend signing up with Utterly Social if you are wanting to raise your profile.”

~ Kate Chaytor-Norris, DipION, mBANT, CNHC

Key services delivered:

  • STRATEGY & PLANNING
  • AUDIENCE BUILDING
  • COMMUNITY ENGAGEMENT
  • SOCIAL LISTENING
  • MEDIA MONITORING
  • CONTENT CREATION
  • CONTENT PUBLISHING
  • ANALYTICS & REPORTING

Results

  • Profile growth: Built a confident, consistent social presence from the ground up across Instagram and Facebook.
  • Book buzz: Social media helped generate excitement around the launch, with posts shared widely within wellness communities.
  • Audience engagement: Kate’s platforms became a space for discussion, encouragement, and visibility for her approach to nutrition and healing.
  • Digital confidence: With guidance and structure in place, Kate gained the knowledge and momentum to continue her social media presence independently.
Left-open-big Left-open-big Back to Projects