• Hazel Morgan, Fine Artist

Hazel Morgan is a classically trained British artist, known internationally for her portraiture and equestrian work. With collectors across the UK, US, and Middle East, Hazel’s original paintings already had a loyal following. However, ahead of launching a new collection of affordable fine art prints, she needed to grow her digital presence and connect with a wider audience through social media.

Challenges

  • Limited digital footprint: Despite an impressive offline reputation, Hazel had minimal visibility across social platforms and no consistent content strategy.
  • Brand positioning: She needed to maintain the prestige of her name while making her new print range more accessible and appealing to a broader customer base.
  • Content planning & consistency: With a busy studio practice, Hazel lacked time and expertise to create and manage high-quality, consistent social content.

Solution

Utterly Social developed a three-month campaign to build momentum in the lead-up to her print collection launch. We focused on showcasing Hazel’s artistry and personality while aligning the visuals and tone with her premium brand.

  • Platform management: Oversaw and optimised Hazel’s Facebook and Instagram accounts to ensure brand consistency and audience growth.
  • Visual storytelling: Created a cohesive feed and content calendar, highlighting her work, process, inspiration, and collector testimonials.
  • Brand tone & accessibility: Balanced the elegance of her brand with down-to-earth storytelling to help her connect with new buyers.
  • Engagement & growth: Supported community engagement and increased visibility through strategic posting and interaction.

Check out her artwork here – she really is an awesome talent.

Key services delivered:

  • AUDIT
  • STRATEGY
  • CONTENT CREATION
  • CONTENT PUBLISHING
  • COMMUNITY ENGAGEMENT
  • SOCIAL MEDIA ADVERTISING
  • ANALYTICS & REPORTING

Results

  • Elevated brand presence: Hazel’s social profiles became a curated showcase of her work and a valuable asset for her print launch.
  • Improved engagement: Regular, branded content helped increase comments, shares, and saves across her channels.
  • Audience growth: Built an engaged follower base aligned with Hazel’s ideal customer – from collectors to first-time buyers.
  • Launch readiness: Created the foundations for a successful future campaign rollout, with a refined brand story and active digital presence.
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