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  • Sampson Coward LLP

Sampson Coward LLP is a well-established law firm based in Salisbury, Wiltshire, offering a wide range of legal services including family law, employment law, property transactions, litigation, commercial law, and wills & probate. With a history dating back to 1840, the firm sought to modernise its digital presence to better reflect its expertise, increase their local visibility and foster stronger community connections through digital channels.

Challenges

  • Minimal social media presence: Prior to the engagement, Sampson Coward had minimal activity on social platforms, lacking a cohesive strategy to showcase their services and expertise.
  • Content management: The firm produced valuable content such as news articles but needed guidance on effectively repurposing and distributing this content across social channels.
  • Need for Local Engagement:With a focus on attracting local clients and standing out in a crowded market, the firm needed to create a relatable, consistent brand voice.

Solution

Over a focused three-month retainer, Utterly Social partnered with Sampson Coward to set up a foundational strategy and system they could confidently manage in-house after handover.

  • Social media management: Optimised and managed the firm’s LinkedIn and Facebook pages, ensuring consistent and professional yet accessible representation of the brand.
  • Content curation and creation: Monitored industry news for relevant content, posted in-house created articles, and repurposed existing marketing materials to maintain an active and informative presence.
  • Visual branding: Designed new branded templates for social media posts, aligning with the firm’s identity, which continue to be used by the in-house team.
  • Community building: Focused on growing the firm’s audience and fostering engagement through thoughtful content and interactions.
  • Local Focus: Positioned the firm as a trusted local expert by focusing content on community relevance, team visibility, and clear, jargon-free insights into legal services.
  • Analytics and reporting: Provided regular reports detailing KPIs, including engagement, reach, and traffic to their website, offering insights to inform ongoing strategy.

“We recently worked with Sarah at Utterly Social on a social media project where she developed a social strategy to kick-start our social media presence and enhance our brand on social. Sarah proved to be very easy to work with and very quickly grasped what we needed.”

— Ali Nuttall, Sampson Coward

Key services delivered:

  • STRATEGY & PLANNING
  • SOCIAL MEDIA MANAGEMENT
  • AUDIENCE BUILDING
  • COMMUNITY ENGAGEMENT
  • MEDIA MONITORING
  • CONTENT CREATION
  • CONTENT PUBLISHING
  • ANALYTICS & REPORTING

Results

  • Enhanced digital presence: Established a consistent and professional social media presence, reflecting the firm’s expertise and values.
  • Increased engagement: Achieved growth in followers and improved engagement metrics, indicating a stronger connection with the target audience.
  • Stronger local visibility: Contributed to the firm’s goal of standing out in the Salisbury area by highlighting staff expertise and community connection.
  • Sustainable strategy: Developed a replicable content strategy, enabling the in-house team to continue effective social media management post-engagement.
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