Soul Destiny is an e-commerce business offering a wide range of wellness, lifestyle, and home essentials – from fitness gear and pet products to homewares. As the brand expanded its product offering, they recognised the need for a cohesive and consistent social media presence that reflected their personality and values.

Challenges

• No social infrastructure: Soul Destiny had no established social media channels or digital voice when we first began working together.
• Limited in-house expertise: The team needed ongoing guidance and support to navigate platform setup, branding, and content best practices.
• Desire for long-term independence: They were looking not just for someone to empower them to take control of their online presence.

Solution

Utterly Social delivered a hybrid service combining setup, hands-on management, and consultative support.

• Channel setup: Established branded and optimised accounts across Instagram and Facebook.
• Content management: Delivered visually aligned posts with product highlights, seasonal messaging, and customer-focused content.
• Flexible Support: Provided on-demand assistance as the business scaled.
• Mentorship Approach: Offered ad hoc one-to-one training to upskill the Soul Destiny team in social media strategy, scheduling, and engagement.

“Utterly Social has been an amazing help to Soul Destiny with the setting up of all of our social media channels.

Sarah’s excellent knowledge and advice on the various obstacles we encountered along the way has been invaluable to the business. She has been continually on hand and available with any help we have needed as well as with the general management of our Instagram and Facebook pages.

She has an enormous wealth of up to date information at her finger tips and we could not recommend Utterly Social highly enough for set up, management or ad hoc help with any of your social media requirements.

Sarah is brilliant at what she does, particularly easy to work with and has a very flexible approach.”

~ Danielle, Soul Destiny