Bright Words is a UK-based copywriting and content agency, known for developing tone-of-voice strategies and writing purposeful content for values-led brands.

As a busy small agency, owner Karen wanted support shaping a clearer, more consistent presence on Twitter – without losing her distinct brand voice.

Challenges

• Inconsistent posting due to limited time and competing client priorities
• Desire for clarity around what to post, where, and how often

Solution

Utterly Social delivered a focused 1:1 training and planning session to help Bright Words refine its social media strategy and build confidence in managing content in-house.

• Audited current activity on X (Twitter)
• Provided practical advice on visuals, captions, and posting cadence
• Shared branded template recommendations to help establish consistency

“I had a two-hour training session with Sarah on using Twitter for Business. Sarah is highly knowledgeable about her subject, articulate and thoughtful. She explained the fundamentals in a clear, concise and engaging way – drawing on her wide-ranging and extensive experience as a social media manager to provide lots of useful tips and approaches.

The session was well paced but insightful – providing lots of food for thought for me to take away and follow up. I would wholeheartedly recommend Sarah as a trainer.”

~ Karen Reeves, Bright Words