• Insight 6
    Dorset, Bath & Wiltshire

Insight6 enables companies to deliver outstanding customer experience through tailored training, intelligent insights, and customer feedback solutions. With a focus on helping businesses understand and improve every touchpoint in the customer journey, they provide tools and consultancy to drive measurable improvement in service and satisfaction.

Insight6 brought in Utterly Social to raise awareness of their services, grow their audience, and build brand engagement through a focused, time-bound social media campaign.

Challenges

  • Low visibility: Despite strong credentials and a proven offering, Insight6 lacked visibility and awareness within target area.
  • Brand engagement: Needed to build more emotional connection and trust with their audience.
  • Short-term focus: The project ran for 9 months, requiring quick wins and sustainable momentum.

Solution

Utterly Social developed a strategy-first approach that aligned with Insight6’s values and regional business model while delivering consistent, engaging content across multiple platforms.

  • Social media strategy: We mapped out a 9-month campaign focusing on thought leadership, relatable CX content, and brand storytelling tailored to Insight6’s tone of voice.
  • Content creation & publishing: Developed regular posts across Facebook, and Twitter/X, including CX tips, event highlights, team profiles, testimonials, and relevant industry stats.
  • Media monitoring: We tracked key conversations and hashtags related to customer experience to ensure timely, relevant contributions.
  • Analytics & reporting: Regular insights provided a clear view of post performance, audience engagement, and campaign effectiveness.

“Utterly Social … utterly brilliant.

Social media can seem a daunting prospect for any business but Sarah took time to understand my business and turned this insight into an effective campaign. The goal was to raise awareness of my business and increase engagement in the brand and the services I offer … done!

Sarah used her experience of the media platforms along with her passion for social to deliver on my goals. I would recommend Utterly Social without hesitation!”

~ Richard Knight, Customer Experience Director, Insight6

Key services delivered:

  • STRATEGY & PLANNING
  • CONTENT CREATION
  • CONTENT PUBLISHING
  • AUDIENCE BUILDING
  • COMMUNITY ENGAGEMENT
  • SOCIAL LISTENING
  • MEDIA MONITORING
  • ANALYTICS & REPORTING

Results

  • Brand awareness: Significant uplift in profile visibility and engagement across all managed platforms within a short time period.
  • Audience growth: Built and nurtured a growing, relevant audience across Facebook, and Twitter/X.
  • Internal confidence: The team gained a consistent social presence they could build on and repurpose across their other communications.
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