Mars, the global manufacturer of confectionery, snacks, drinks and pet food have developed a range of nutritional food supplement products to compliment its Spillers equine feed brand.

Called ‘Targeted Equine Nutrition” or T.E.N. it has been developed by the scientists at Spillers to address the issues of many products being of low quality or packed with ‘fillers’.

We were asked to audit the social channels to see how they could be enhanced. We devised and created a series of campaigns across their social channels – Facebook and Twitter – designed to create broader awareness and reach, as well as engage with their current customers on these channels. We ran some competitions all related to the T.E.N. brand values and had some big prizes to help generate noise.

With over 2600 entries in a week, we achieved a 46,000 organic reach across Facebook, 3233% increase in social traffic to the website and a heap of new prospects who now know about the T.E.N. supplements and had opted in to find out more.

The campaigns generated lots of conversation between existing customers, new customers and the T.E.N. brand. A follow up direct email with a special offer as a thank you for taking part resulted in a significantly increased sales conversion rate as well as a very high ‘pass on’ rate to their friends.

“Utterly Social worked with us to run a campaign for T.E.N equine supplements, part of Mars Horsecare UK, to increase brand awareness and engagement across Facebook. We ran very successful competitions across both Facebook and website with great results for the client.”

– Rob Poray, Director, Resolve