• T.E.N
    (Targeted Equine Nutrition)

T.E.N. (Targeted Equine Nutrition) is a scientifically formulated range of equine food supplements developed by Mars Horsecare, owners of the well-established Spillers brand. Designed to address gaps in the equine supplement market, T.E.N. focuses on premium-quality ingredients and transparency, countering the trend of low-grade, filler-packed alternatives.

To support the launch of this niche brand, Resolve approached Utterly Social to audit existing social activity and deliver a short-term, high-impact campaign to build brand awareness, generate engagement, and drive web traffic.

Challenges

  • Low brand awareness: T.E.N. was a relatively unknown name within the competitive equine supplement space.
  • Limited digital strategy: The brand had an underutilised social presence with no cohesive campaign history.
  • Fast turnaround required: The goal was to deliver big results in a compressed campaign window.
  • Need for data capture: The client wanted to grow their prospect database for future email marketing and nurture campaigns.

Solution

Utterly Social created a strategic campaign plan that maximised reach and brand engagement across Facebook and Twitter/X.

  • Campaign design: Developed a series of campaign themes and competitions rooted in the brand’s values and had some big prizes to help generate noise.
  • Content creation: Produced eye-catching graphics, clear product messaging, and prize-led calls-to-action to drive entries and shares.
  • Mixed media strategy: Delivered a blend of paid and organic campaign elements to maximise reach, drive traffic, and optimise conversions within the set timeframe.
  • User engagement: Sparked conversation between horse owners, brand fans, and the T.E.N. team, building positive sentiment and peer-to-peer advocacy.
  • Follow-Up Strategy: Supported competition outcomes with direct emails offering special discounts, resulting in meaningful sales conversions and brand recall.

“Utterly Social worked with us to run a campaign for T.E.N. equine supplements, part of Mars Horsecare UK, to increase brand awareness and engagement across Facebook. We ran very successful competitions across both Facebook and the website with great results for the client.”

~ Rob Poray, Director, Resolve

Key services delivered:

  • SOCIAL MEDIA AUDIT
  • STRATEGY & PLANNING
  • CAMPAIGN IMPLEMENTATION
  • CONTENT CREATION
  • CONTENT PUBLISHING
  • COMPETITIONS & LEAD GENERATION
  • SOCIAL MEDIA ADVERTISING
  • ANALYTICS & REPORTING

Results

  • Engagement spike: Over 2,600 entries in one week, creating over 46,000 organic impressions across Facebook.
  • Website traffic boost: A 3,233% increase in social-driven traffic to the T.E.N. website.
  • Audience growth: Built awareness among thousands of new prospects with a strong opt-in rate for follow-up offers.
  • Sales conversions: Post-campaign emails delivered a significantly above-average conversion rate and a high pass-on rate to peers in the equine community.
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